Shaped by Culture. Interpreted by Artists.
We are proud to team up with Club América as the Official Tequila of one of the most iconic clubs in the game.
This partnership celebrates our shared Mexican roots, passion, and commitment to excellence- on and off the field.
To mark the moment, we're celebrating with our Special Edition Cristalino Tequila, inspired by Club América’s legendary identity.
Get ready for exclusive insider access, fan experiences, and more ways to celebrate the spirit of fútbol together. Stay tuned!
P.S.
Explore ICONIC for a treat!
¿Qué te inspira?
Italian artist Valerio Galati moves between the rhythm of the sea and the stillness of stone. A former Olympic sailor, he now sculpts marble in his Trani studio, channeling the same focus and grace that once carried him across open waters.
Each piece reflects a dialogue between endurance and beauty — where ancient craft meets modern emotion. Galati’s hands carve movement into stillness, revealing the subtle tension between human fragility and nature’s permanence.
Guided by intuition and memory, his sculptures capture the essence of balance: motion within silence, life within form.
“Carving the Eternal” explores Galati’s journey from sailor to sculptor — a meditation on time, touch, and transformation.
Valerio Galati brings his sculptural finesse to San Martin Tequila with bespoke stone bottle presenters.
Hand-carved from Trani stone and Bardiglio marble, each piece blends elegance and raw texture, elevating the tequila experience.
These functional artworks reflect Galati’s signature balance of form, weight, and timeless craftsmanship. Where fine art meets fine spirits.
¿Qué te inspira?
We are proud to join Fort Lauderdale United FC as the club’s Official Tequila.
Built on passion, authenticity, and a commitment to bringing people together,
this partnership is a celebration of unforgettable moments.
We’re excited to share exclusive experiences, matchday celebrations, and special collaborations with the Fort Lauderdale United FC community.
Here’s to soccer, great tequila, and the moments that unite us.
¡Salud!
Expressionism presents the world from a subjective perspective, distorting it radically for emotional effect in order to evoke moods or ideas. Expressionist artists have sought to express the meaning of emotional experience rather than physical reality.
Fashion Expressionism utilizes tools of costume and elements typically associated with style to present emotions about experiences in ways and forms beyond normal human capability or behavior.
Dream Sequence: Tequila and Fashion Expressionism is inspired by Vintage Champagne Posters of the 1920s and Color Block trends of Piet Mondrian.
Join us as we explore works crafted in the spirit of tequila and fashion expressionism.
DREAM SEQUENCE
Tequila and Fashion Expressionism
OTOÑO / INVIERNO 2026
ARTE EN RETROSPECTIVA
For 2023's Miami Art Week + Art Basel Miami, San Martin de Hidalgo tequila commissioned Londonberry Media for a series of collages in collaboration with Model Jemme Harper and Artist Valentina Misel.
Explore tasting notes, puzzles, and maybe discover some unknowns.
¿Qué te inspira?
In conversation with Boris Ostrerov
Truly original art is a rare encounter. Every generation of artists builds upon the ideas, techniques, and visual language of those who came before, creating a continuous dialogue that shapes the evolution of artistic expression.
It is within this tradition of innovation that Boris Ostrerov's work finds its voice. We met Boris over a decade ago, and while he has remained true to his distinctive style, he continues to push its boundaries by extruding thick, raw paint onto surfaces confined within rectangular forms.
According to Boris, "This physicality prepares the viewer for exploration and discovery, hinting at the layered complexity of the human psyche."
"The Ultimate Adventure: Boris Ostrerov” discusses Ostrerov's inspirations and commitment to discovery through art.
Summer Summer Summertime
TEQUILA BOOK CLUB
For the San Martín de Hidalgo Tequila Book Club, we spoke with Chantal Martineau, author of How the Gringos Stole Tequila: The Modern Age of Mexico’s Most Traditional Spirit. Her book traces tequila’s evolution from its deep agricultural and cultural roots in Mexico to its global rise, shaped by tradition, commerce, and shifting perceptions.
Martineau offers a layered portrait of tequila as both a craft and a commodity, challenging simplified narratives about Mexico and its most iconic spirit.
The conversation explores identity, appropriation, and the tension between tradition and modernization, raising questions as complex as the spirit itself.
Read the review on Style & Polity.
TEQUILA BOOK CLUB
For the San Martín de Hidalgo Tequila Book Club, we explored Mexico City Zócalo: A History of a Constructed Spatial Identity with Benjamin A. Bross, Assistant Professor of Architecture and Urban Historian at the University of Illinois Urbana-Champaign.
Bross examines Mexico City’s Zócalo as a living framework of identity, shaped by political, cultural, and social forces, and in turn shaping how Mexican identity is performed and understood. The plaza becomes more than a historic square; it is a space where public life, ritual, and protest continually redefine the city itself.
In conversation, Bross, originally from Guadalajara, Jalisco, also reflects on his personal connection to tequila, noting his preference for blanco and a belief in sipping it slowly as a form of respect for its craft and labor. He frames tequila as inseparable from the people and traditions of Jalisco, where he is from.
Across both architecture and everyday culture, Bross draws a parallel between spatial identity and lived experience: whether in the Zócalo or in a glass of tequila, meaning is created through place, memory, and shared practice.
Read the conversation on Style & Polity.
